“The Movie” 20 Years Later
11.17.13

ARRTII watched “A River Runs Through It” the other night, for the first time since it came out in the theaters. The movie that brought so many to the sport of fly fishing at the time. Yes, it’s still a good flick, even discounting the fly fishing aspect. Family dynamics, life in the West of the early 1900’s, etc…. Great scenic shots of the Gallatin and Yellowstone Rivers (standing in for the Blackfoot). And yes, the fly fishing scenes. But what about the movie’s impact on the sport we love so much? Did it ruin fly fishing, as some would say? Is it to blame for today’s crowded rivers, for the entry into the sport of so many “newbies” who lacked an appreciation for fly fishing’s deep history? I think that’s going to far, giving a single movie too much “credit” for the effects of population growth, shifts in demographics, etc…. My beef? The movie’s overemphasis on the spiritual side of fly fishing. Yes, that’s in keeping with the tone of Norman MacLean’s original story (read it, if you haven’t!). But I think it resulted in a generation of fly anglers who took the sport too seriously, who sometimes forgot that fly fishing is supposed to be fun, first and foremost. Perhaps I too am giving The Movie too much credit. And perhaps the pendulum has now swung too far in the opposite direction, with today’s snowboarding-style fast-and-furious fly fishing documentaries. Is a balance possible, between the adventure and the revelatory? I hope so. After all, it’s just fishing. Find God (or Mother Nature) in the river. Pump your fist when you land a nice trout. There’s a place for all of that in our great sport.



Listen Up!
11.14.13

Native TroutNational Public Radio’s Morning Edition began a series this morning on climate change and Montana’s native trout. If you missed it, you can listen to (or read) the first installment here: http://www.npr.org/2013/11/14/239246623/as-climate-warms-american-west-iconic-trout-in-jeopardy.



Need Our Logo?
11.12.13

SFS_logo_FBPlanning on entering the inaugural Sweaty Waders/Sweetwater Fly Shop video contest? We mentioned that showing our logo would get you bonus points. Need our logo for your video? Just contact us at customerservice@sweetwaterflyshop.com and we’d be more than happy to send you a genuine Sweetwater Fly Shop decal that you can affix to your boat, car, cooler, etc…. Act fast; supplies are limited.



Our First Video Entry
11.07.13

Lacey Kelly submitted this video of her summertime fishing escapades in Belize. Thanks, Lacey!

We’ll post soon with instructions on how to submit your own video for consideration in the inaugural Sweaty Waders/Sweetwater Fly Shop short video contest.



Win a Fly Rod!
11.05.13

We’ve decided to go all in for our short video contest. Sweetwater Fly Shop will present a brand new fly rod to the grand prize winner! The actual rod given away will depend on the number of video entries we receive. If we receive 2-5 entries, the winner will receive a Winston Passport ($239 retail). For 6-10 entries, the grand prize will be a Redington Vapen Red ($350 retail). For 11-15 entries, we’ll give away a Sage VXP ($485 retail). And if we get more than 15 entries, the grand prize will be a Scott Radian ($795 retail). You can’t beat that! We reserve the right to substitute a rod of similar value, depending on availability. Oh, by the way, it’s one entry per person. So get those video editing programs humming.



Video Contest!
11.04.13

Announcing the inaugural Sweaty Waders/Sweetwater Fly Shop short video contest!

Did you get some great fishing footage on the Go Pro this summer? Package it up into a short (3 5 minutes max) video and enter it in the contest. Fish porn? Humor? Scenic? We’ll accept all genres. Telling a good story will be weighted more heavily than production slickness. Extra props for including the Sweetwater Fly Shop logo somewhere in your video. All entries will be posted on the Sweaty Waders blog for the world to see. Prizes? Why, yes, Sweetwater Fly Shop will be providing some significant fishing schwag for the winner. Which is to say that we haven’t decided yet, but suffice it to say that we’ll make it worth your while to win. And if we receive enough entries, we will provide prizes for some category winners as well. Let the editing begin! All entries must be received by midnight on December 31st, 2013. Amateurs only, please (if you got $50 for filming your cousin’s wedding, you’re still eligible). We’ll provide more details later on how to submit your entry. Be creative and have fun!



Celebrate Movember!
11.04.13

Hey guys, it’s time to get those mustaches growing! Show your support this month for men’s physical and mental health. It’s your chance to look stupid for a good cause. Big Cutty’s upper lip is already sporting a shag carpet; Mrs. Cutty is less than thrilled. We’ll make it worth your while. Best mustache photo (preferably fishing-related) wins a dozen halfway-decent flies from Sweetwater Fly Shop. Send in your entries to customerservice@sweetwaterflyshop.com. Entries must be received by midnight on November 30th.


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